Tuesday, August 20, 2013

We Want Breakfast!

According to a recent report from the Mintel Group, consumers consider breakfast to be the most important meal of the day, even more than lunch or dinner.  Specifically, a 2009 International Food Information Council Foundation's Food and Health Survey found that 93% of Americans consider breakfast to be the most important meal.  In contrast, 87% feel this way about dinner and 81% say the same thing about dinner.  Even though 93% of consumers believe breakfast is important, only 44% eat breakfast everyday.

Now here is a little info to help those non-breakfast eaters think about that morning meal.

An NPR story reported that people who consume breakfast have reduced risk of heart attack.  A study conducted by Harvard School of Public Health, finds that men who routinely skipped breakfast had a higher risk of having a heart attack or dying from coronary heart disease compared to men who ate breakfast.  Even when the researchers accounted for differences in diet, smoking patterns and exercise patterns, there is still an elevated risk of heart attack among the non-breakfast eaters. 

It seems that most Americans want  breakfast-on-the-go.  Hand-held breakfast food is the fastest growing segment of the frozen food market.  Below is a recipe for blueberry muffins to help you get an on-the-go breakfast.  They can be made a head of time, frozen until you are ready for breakfast. These can be made as muffins or muffin tops.

Blueberry Muffin Tops

Makes 12.


6 Tablespoons butter
cup milk
1 large egg
1 large egg yolk
1 teaspoon vanilla
1½ cups all purpose flour
¾ cup sugar
1½ teaspoons baking powder
¾ teaspoon salt
2 cups fresh blueberries


1½ Tablespoons butter, cut into small pieces
¼ cup all purpose flour
2 Tablespoons sugar


1.  Batter.  Preheat the oven to 375°F.  Coat the muffin pans with cooking spray.

2.  Melt butter in a small saucepan over low heat,  Remove from heat.  Whisk in milk, whole egg, egg yolk, and vanilla.  Stir to combine.

3.  Whisk together flour, sugar, baking powder, and salt in a bowl.  Add milk mixture and stir until just combined.  Gently fold in blueberries.

4.  Divide batter among 12 muffin cups.

5. Topping.  Blend together topping ingredients until crumbly.  Sprinkle evenly over batter. 

6.  Bake until golden and crisp, about 18 to 20 minutes.


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